For a few years now (or, should I say a decade?), advertisers have been gradually transitioning to the Internet to advertise and work with influencers, especially on the world-renowned video hosting platform YouTube. Since 2007, content creators have been able to make a living on YouTube by monetizing their videos, or allowing ads to play before or midway through their videos. A percentage of that ad revenue goes to both YouTube and the content creator; therefore, the more clicks the video gets, the more ad revenue is produced for YouTube and its creators.

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